compiled to better serve those who are concerned with how their
'Personally identifiable information' (PII) is being used online. PII,
as used in US privacy law and information security, is information that
can be used on its own or with other information to identify, contact,
or locate a single person, or to identify an individual in context.
how we collect, use, protect or otherwise handle your Personally
Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
ordering or registering on our site, as appropriate, you may be asked
to enter your name, email address, mailing address, phone number, credit
card information or other details to help you with your experience.
When do we collect information?
collect information from you when you place an order, subscribe to a
newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a
purchase, sign up for our newsletter, respond to a survey or marketing
communication, surf the website, or use certain other site features in
the following ways:
To personalize user's experience and to allow us to deliver the type of
content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect visitor information?
website is scanned on a regular basis for security holes and known
vulnerabilities in order to make your visit to our site as safe as
We use regular Malware Scanning.
personal information is contained behind secured networks and is only
accessible by a limited number of persons who have special access rights
to such systems, and are required to keep the information confidential.
In addition, all sensitive/credit information you supply is encrypted
via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
Cookies are small files that a site or its service provider transfers
to your computer's hard drive through your Web browser (if you allow)
that enables the site's or service provider's systems to recognize your
browser and capture and remember certain information. For instance, we
cart. They are also used to help us understand your preferences based on
previous or current site activity, which enables us to provide you with
data about site traffic and site interaction so that we can offer better
site experiences and tools in the future.
• Help remember and process the items in the shopping cart.
• Understand and save user's preferences for future visits.
• Keep track of advertisements.
Compile aggregate data about site traffic and site interactions in
order to offer better site experiences and tools in the future. We may
also use trusted third-party services that track this information on our
You can choose to have your
computer warn you each time a cookie is being sent, or you can choose to
turn off all cookies. You do this through your browser (like Internet
Explorer) settings. Each browser is a little different, so look at your
browser's Help menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
you disable cookies off, some features will be disabled It will turn
off some of the features that make your site experience more efficient
and some of our services will not function properly.
However, you can still place orders over the telephone by contacting customer service.
do not sell, trade, or otherwise transfer to outside parties your
personally identifiable information unless we provide users with advance
notice. This does not include website hosting partners and other
parties who assist us in operating our website, conducting our business,
or serving our users, so long as those parties agree to keep this
information confidential. We may also release information when it's
release is appropriate to comply with the law, enforce our site
policies, or protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be
provided to other parties for marketing, advertising, or other uses.
at our discretion, we may include or offer third-party products or
services on our website. These third-party sites have separate and
independent privacy policies. We therefore have no responsibility or
liability for the content and activities of these linked sites.
Nonetheless, we seek to protect the integrity of our site and welcome
any feedback about these sites.
advertising requirements can be summed up by Google's Advertising
Principles. They are put in place to provide a positive experience for
We use Google AdSense Advertising on our website.
Google's use of the DART cookie enables it to serve ads to our users
based on previous visits to our site and other sites on the Internet.
Users may opt-out of the use of the DART cookie by visiting the Google
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
along with third-party vendors, such as Google use first-party cookies
(such as the Google Analytics cookies) and third-party cookies (such as
the DoubleClick cookie) or other third-party identifiers together to
compile data regarding user interactions with ad impressions and other
ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using
the Google Ad Settings page. Alternatively, you can opt out by visiting
the Network Advertising initiative opt out page or permanently using the
Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
is the first state law in the nation to require commercial websites and
well beyond California to require a person or company in the United
States (and conceivably the world) that operates websites collecting
personally identifiable information from California consumers to post a
information being collected and those individuals with whom it is being
shared, and to comply with this policy. - See more at:
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
page or as a minimum on the first significant page after entering our
Users are able to change their personal information:
• By logging in to their account
How does our site handle do not track signals?
honor do not track signals and do not track, plant cookies, or use
advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
it comes to the collection of personal information from children under
13, the Children's Online Privacy Protection Act (COPPA) puts parents in
control. The Federal Trade Commission, the nation's consumer
protection agency, enforces the COPPA Rule, which spells out what
operators of websites and online services must do to protect children's
privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
Fair Information Practices Principles form the backbone of privacy law
in the United States and the concepts they include have played a
significant role in the development of data protection laws around the
globe. Understanding the Fair Information Practice Principles and how
they should be implemented is critical to comply with the various
privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via in-site notification
• Within 7 business days
also agree to the Individual Redress Principle, which requires that
individuals have a right to pursue legally enforceable rights against
data collectors and processors who fail to adhere to the law. This
principle requires not only that individuals have enforceable rights
against data users, but also that individuals have recourse to courts or
government agencies to investigate and/or prosecute non-compliance by
CAN SPAM Act
CAN-SPAM Act is a law that sets the rules for commercial email,
establishes requirements for commercial messages, gives recipients the
right to have emails stopped from being sent to them, and spells out
tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions.
• Process orders and to send information and updates pertaining to orders.
• We may also send you additional information related to your product and/or service.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM we agree to the following:
• NOT use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
100 Coastal Hwy.
Fenwick Island, Delaware 19944
Last Edited on 2016-06-09